Joydeep Sengupta

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This is a generalized secondary research on social proof I did as a part of our practice to redesign our Insider product’s social proof widget and what kind of templates we need to design based on user psychology and several user research and psychology studies and articles found on internet.

What is Social Proof?


I was given a task by Byjus’ to design a product solution for their study group feature in their app as a part of their recruitment process

Design Goal

To create a space for students to engage with each other students, and talk about studies, doubts, and subjects


  • I couldn’t talk with…


Verizon is one of the top three American telecommunications company which offers wireless products and services. They have huge warehouses and inventories of phones and other wireless communication devices they sell.

The goal is to design a product which helps stock managers to track and control inventory and stock levels…

I’m a very regular Big Basket user, primarily because of the selection of products they sell and their consistently fast service. However, I’m not a big fan of their mobile app. …

Originally written on 15th April 2017, in my portfolio.

This is one of the first projects I have ever worked on which was a couple of years ago. Over the time my process and skills have been refined, kindly email me to take a look at my most recent portfolio.

Joydeep Sengupta

Designing the best growth management platform at Insider

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